Jamba Franchise Cost 2026: Fee, Royalty, Liquid Capital

Jamba is owned by GoTo Foods, which also owns Auntie Anne’s, Cinnabon, Carvel, Moe’s, McAlister’s and Schlotzsky’s. That ownership produces something useful and rare: one fee table, covering every brand in the group, published openly.

One table, several brands, same format

Most cost comparisons on this site are assembled by reading a dozen franchisor sites that each present their terms differently, when they present them at all. Culver’s franchise FAQ states a $65,000 initial franchise fee and a 4 percent royalty on gross sales, though not a total investment range on that page. GoTo Foods goes further: its process page carries the fee terms for its brands together.

The result is a comparison a buyer could otherwise never make cleanly. Jamba’s royalty is 6 percent of net sales. Auntie Anne’s, in the same table, on the same basis, is 7 percent. That is a full percentage point of ongoing difference between two brands under the same corporate roof, visible in one place, without requesting a single document.

The basis is Net Sales, and the FDD defines it

Jamba charges both its royalty and its advertising contribution as a percentage of Net Sales, not gross. GoTo Foods’ pages do not say what that excludes, but Item 6, Note 2 of the Jamba FDD issued March 27, 2026 (a copy hosted by Restaurant Finance Monitor) does. It defines Net Sales as all revenues generated by the store, including gift card redemptions, off-premises services such as catering and delivery, and all delivery fees and other service charges paid by a customer or a third-party delivery service. It says the commissions, fees, discounts, credits and coupons of those delivery platforms are not deducted. Net Sales excludes initial gift card sales and reloads, discounts, good-faith refunds, the discounted portion of employee meals, sales and similar taxes paid to a governmental authority, equipment sales and tips.

That definition is broader than the word “net” suggests: for a delivery-heavy store, platform commissions still count in the base. So Jamba’s 6 percent is not the same price as a 6 percent royalty on a brand whose base is defined differently, and you should compare the definitions, not just the percentages, before setting it against Smoothie King’s 6 percent of gross or Playa Bowls’ 6 percent of gross. Robeks also charges on net sales and defines the term in its FDD.

Net-sales billing is more common than a comparison table suggests. Alongside Jamba, at least Robeks, Del Taco, Your Pie, PJ’s Coffee and Scooter’s Coffee all charge on net sales among the brands covered here. Our Item 6 guide covers where the definition lives in the disclosure document.

Co-branding has its own disclosed terms

Jamba’s co-branded stores have their own disclosed marketing split: at Auntie Anne’s co-branded locations, GoTo Foods’ process page shows 2 percent of Net Sales attributed to Auntie Anne’s and 3 percent attributed to Jamba, and Item 6 of the FDD says the same for “Other Locations.” The FDD’s royalty terms for co-branded stores are more involved than the single 6 percent: in Other Locations, Auntie Anne’s collects a royalty of 7 percent to 8 percent on the portion of Net Sales credited to its side and Jamba collects 6 percent to 7 percent on the portion credited to its side, while a co-branded store in a streetside location currently pays 6 percent of Net Sales, which the FDD says may increase to 7 percent. The co-branded initial franchise fee is $71,000, of which $35,500 is paid to the co-branded franchisor.

This is an active structure, not a hypothetical clause. GoTo Foods reported in a corporate press release that 353 co-brand deals were signed in 2024 across 173 locations in 24 states, for Auntie Anne’s, Cinnabon, Jamba and Carvel together; that figure is not Jamba’s alone.

If you are considering a co-branded location, those splits are the beginning of the questions rather than the end. Two brands in one box means two sets of standards, two supply relationships and two sets of obligations. Our guide to what co-branding actually means for a franchisee covers the operational side.

What the FDD adds on price and formats

GoTo Foods’ Jamba page shows one investment figure, $481,000 to $941,000, for a traditional store without a drive-thru, and lists other formats without a dollar range. The FDD’s cover page fills that in. The total investment is:

• Traditional store without a drive-thru: $480,850 to $941,300.
• Traditional store with a drive-thru: $517,000 to $960,700.
• Non-traditional store (airports, stadiums, travel centers, health clubs and similar limited-access or captive-audience locations, per the FDD): $249,025 to $825,200.
• Auntie Anne’s co-branded store: $472,375 to $1,811,400, including $71,227 to $125,102 paid to the franchisor or its affiliates.

The FDD defines a Traditional Store as one in urban in-line locations, freestanding buildings and similar locations, so in-line stores fall inside the traditional ranges above. It also states a Multi-Unit Addendum investment of $106,500 to $355,000 for committing to develop three to 10 Traditional Stores, excluding the cost of the individual stores.

The initial franchise fee is $35,500 for a traditional or non-traditional store and $71,000 for a co-branded store. Item 5 also says franchisees paid initial fees ranging from $0 to $17,750 during the 2025 calendar year, and that the company may reduce the fee in certain circumstances.

One discrepancy, stated rather than hidden: Franchise Times’ Top 400 profile of Jamba (data as of September 28, 2025) carries two different investment ranges, $468,850 to $806,250 in its header and $529,750 to $1,013,050 in its franchisor-sponsored section, and neither matches the FDD’s $480,850 to $941,300. The FDD’s figures are the ones used here.

Qualification, scale and where you cannot go

SBA Franchise Directory: Jamba appears in the SBA’s Franchise Directory file effective October 9, 2026 (SBA Franchise Identifier Code S0897; franchisor certification marked received). A listing is what a lender checks for brand eligibility; it is not an endorsement, and your own eligibility as a borrower is assessed separately. See how to check the SBA Franchise Directory.

As of October 13, 2026, GoTo Foods’ Jamba development page lists a $120,000 minimum liquid capital and a $300,000 minimum net worth. That is below the $150,000 in liquid assets Playa Bowls states on its own page and the $149,000 in Robeks’ April 2026 FDD. Jamba’s FDD issued March 27, 2026 does not state a liquid-capital or net-worth minimum; the figures come from GoTo Foods’ development page.

On scale, GoTo Foods advertises 700-plus locations across 30-plus states, dated December 2025. Item 20 (how to read Item 20) of the FDD is more precise: 709 franchised stores and 1 affiliate-owned store at the end of 2025, 710 in total, against 726 franchised, 1 affiliate-owned and 727 in total at the end of 2024. That is a net decline of 17 stores in 2025 and 7 in 2024, and the system is not 100 percent franchised, since one store is affiliate-owned. The FDD notes that Jamba Juice Express outlets are not included in these counts. Franchise Times’ profile lists 788 total units as of September 28, 2025, which includes international units.

Internationally, GoTo Foods publishes an explicit list of unavailable markets, naming India, Saudi Arabia and South Korea among ten, alongside roughly forty-five markets of high interest. Publishing where you cannot go is more useful than only publishing where you can.

Check your capital against the full Jamba build

Our free startup-cost worksheet follows the FDD's Item 7 lines, so you can see how the $120,000 liquid minimum compares with the cash a full build needs. Plus the due-diligence kit.

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Term, renewal and veterans

Term and renewal. Item 17 of the FDD states a 20-year franchise term and one 20-year renewal term if you satisfy the renewal requirements, including remodeling the store and signing a renewal agreement that may contain materially different terms. Item 6 lists a renewal fee of 20 percent of the then-current initial franchise fee.

See how VetFran works, including its membership requirements and star tiers.

Veterans. Item 5 of the FDD says Jamba participates in the International Franchise Association’s VetFran program and that qualifying veterans or members of the Armed Forces pay an initial franchise fee of $20,000 for a traditional or non-traditional store, against the $35,500 standard fee, a $15,500 difference. The IFA’s Jamba member listing, retrieved September 29, 2026, instead says: “We offer a $15,000 discount off the initial franchise fee to qualified veterans.” The two descriptions do not match, and no GoTo Foods page cited here mentions a veteran discount, so ask GoTo Foods which applies and what the qualification terms are. We found no first-responder discount for Jamba. Given that Smoothie King publishes both a veteran and a first-responder discount, ask about both directly.

Questions to ask Jamba before you sign

• Which format’s investment range applies to the site you are considering, and what does it include and exclude?
• How do the Item 6 Net Sales deductions work in practice for a store with heavy delivery volume?
• What does the 20-year renewal cost, and which terms in the renewal agreement can change?
• Why is the royalty 6 percent for Jamba and 7 percent for Auntie Anne’s, and can that change at renewal?
• If a co-branded location is proposed, what obligations beyond the marketing and royalty splits apply to each brand?
• Is the veteran fee $20,000 (the FDD) or a $15,000 discount (the IFA listing), what are the qualifications, and is there a first-responder program?
• What does Item 20 show for openings, closures and transfers over the last three years, given the net decline in store count in 2024 and 2025?
• Will a franchise attorney and an accountant review the full FDD with me before I commit?